Meet the 14HR lipstick that won't weigh you down. No dragging. No drying. No letdowns at all. . WHY YOU'LL LOVE IT Stays fresh, light, and comfortable â€¢ Super rich color that lasts for 14 hours â€¢ Pigments are enveloped in a longwearing system . FOR BEST RESULTS Apply your lipcolor by starting in the center of your upper lip. Work from the center to the outer edges of your lip, following the contours of your mouth. Then glide across the entire bottom lip.