Create your own stunning photos and movies
Every gorgeous detail is yours to capture in any type of lighting.
Perfectly composed self-portraits
Now you can easily capture yourself striking the perfect pose—alone or with someone special. Simply flip the LCD screen up and fine-tune the composition. For the best results, Soft Skin Effect intelligently smoothes any wrinkles or dullness.
Add new features to your camera
PlayMemories Camera Apps transform your shooting experience
Download new editing and shooting apps, upload photos wirelessly without a computer and add the latest enhancements to your camera. (Please note, availability of applications varies by country.)