The long-awaited perfume which will bear the signature of Madonna, perhaps the greatest pop star ever, launches in 2012. The company Coty has signed an agreement with MG Icon to launch this fragrance named Truth or Dare. The fragrance is for women from 25 to 45, with the group of 35-45 as the primary aim. “I have always been obsessed by fragrance and for years wanted to create something personal that was an expression of me, but that other people could relate to as well. Something classical and timeless and yet modern. My oldest memory of my mother is her perfume. I carry it with me everywhere. She always smelled like gardenias and tuberose, an intoxicating mixture [that was] feminine and mysterious. I wanted to re-create this scent, but with something fresh and new about it as well. Something honest and yet daring — hence the name Truth or Dare”, said Madonna to wwd.