Sana Safinaz: The Story of Elegance

Sana Safinaz, undoubtedly is one of the most admirable and loving fashion label in Pakistani fashion industry. Sana Hashwani and Safinaz Munir are the two unconventional and creative designers behind the famous brand. Their designs are famous among every women and young girls. Because of the timeless elegance and marvelous style, their designs are always appreciated and admired. They are considered among the few top designers of Pakistan.
The famous brand Sana Safinaz is popular for introducing the Haute Couture, Traditional Eastern Wear, Bridal Trousseau, Pret and lawn in the most contemporary and graceful manner that make remarkable impression over the fashion industry of Pakistan. As far as fashion is concerned, it won’t be wrong if we say that the choice of sophisticated women is always Sana Safinaz, because they innovatively use colors and designs to represent the eastern culture and traditions.


The brand has dominated the industry over the decades due to the sophistication and charm of its designs. The label has not limited its range to lawn or bridal wearing, but you will find classy traditional and gorgeously modern designs and cuts in their huge variety of clothing line for women. Their sleek, modern and streamlined cuts are suitable for women of all ages and that is what separates them from Indian designers and Indian colors.


The basic concept behind their design chemistry is that they always think of life before designing anything and that is easily visible in their lively and eye catching colorful prints and designs. In Sana Safinaz diversified range of clothing, you will find a playful mix of pure silk, chiffon, jacquard, lawn and cotton, because they love to experiment with new things that increase the beauty of dresses.

Every year, lines stretch around the corner as far as the eye can see. Impatient women and young girls stand waiting for the gates to open. And that is how Sana Safinaz looks like at the launch of their summer and winter collection. Both the ladies critically observe the embroidery and designs and that’s how a complete master piece comes to us from the house of Sana Safinaz.

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